Agency Announces Symphony Ticket Donation Program for Area’s Young Musicians
TRAVERSE CITY, MICH. MAY 10, 2001 — The Decentralized Intelligence Agency, northern Michigan’s fastest growing public relations agency, announced it will sponsor the 50th Anniversary season of the Traverse Symphony Orchestra. The announcement was made by principals Luke Haase and Gregg Smith.
The agency’s sponsorship will cover all the events within the organization’s 50th anniversary season, including concerts, educational programs and more. The Decentralized Intelligence Agency will be featured in all TSO print and broadcast advertising, and will receive recognition at and complimentary tickets to TSO concerts. Financial terms of the sponsorship were not disclosed.
Mr. Haase and Mr. Smith concurrently announced they will donate thirty of the TSO’s best seats for its November concert to students at three area junior high schools. The tickets will be given to music program teachers at East Junior High, West Junior High, and St. Francis for use by music students.
Mr. Haase and Mr. Smith commented, “We are delighted to be affiliated with the TSO, a treasured gem in our community. Not only will this provide us with a heightened level of awareness throughout northern Michigan, it will help fund an impressive array of musicians and events throughout their milestone 50th year.”
Since its inception in 1999, The Decentralized Intelligence Agency has added more than forty clients ranging in industries from banking to food manufacturing and ranging in geography from Petoskey to Anchorage and Arizona. The agency’s services include public relations, corporate/crisis communications, investor relations and more.
Logo Mania: Time for a Facelift?
Ahh, logos. The icons of Americana. The Prudential Rock. The Golden Arches. But more importantly, what about your logo? Is it time to give it an update for the New Century?
Consider the official response, provided directly to us by Ric Grefe, executive director of the American Institute of Graphic Design. “There is no typical half-life for a corporate logo. Its vitality will depend upon the strength of the current design, the nature of social changes and the nature of the core values of the corporation (which may change while all else remains the same). Then the issue of whether comprehensive or subtle incremental changes are required will depend again on the strength of the original logo, the level of brand equity that has accrued to it, and the contextual conditions mentioned above.”
Who knew there was so much science to a logo?
Our philosophy is simple: if the logo or icon still reflects the organization’s vision and operating style, there is no compelling reason to change. If the organization or its customers have evolved into something new or different, a facelift should be considered.
As for the issue of wholesale change or subtle adjustments, there seems to be concurrence. We counsel clients that a strong team should not jeopardize its success by changing its jersey. We humans like the familiar; try to keep a color or an image or a style that harkens to its predecessor.
One Decentralized Intelligence Agency client, a fifteen year-old company, chooses to keep its original logo for a very practical reason. “We think that only now is it really getting some equity in the industry. No reason to change for change’s sake,” notes the CEO.
In another client, our professionals saw a large, dated typeface that was counter to the company’s responsive, flexible and youthful operating philosophy. So, we incorporated a new, contemporary logo yet maintained the same color combinations.
A good rule of thumb is to ask customers, employees and vendors their thoughts before switching. You might be surprised at their candid remarks — good and bad.
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